Unilever Packaging Design

Packaging design, it's not very glamorous is it?

But, as I discovered when I started working with Unilever, it actually presents the most complex geometrical problems.

Of course it has to look great, like all other design. But it also has to hold the right volume, it has to be stable, it has to take a single-curvature label and it has to have touch points.

Oh, and of course it all has to be done in three different pack sizes...

Lynx shower gel designs modelled by Bluesmith

Iterating between all these variables is a complex task, and you have to work fast, and accurately.

Here are some of the products built by Bluesmith in Alias.

Unilever packaging design